Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Rolls Royce Wraith Convertible planned & the Wraith hits Harrods

That means the Wraith gets a stiffened suspension setup to stop it rolling too much and more weight to the steering so you have a chance of knowing where the front wheels are at any given moment. It’s a promising offering from Rolls Royce, but it looks as though the Wraith won’t be a stand-alone model but will be joined, in due course, by a convertible version for those who find the Wraith Coupe not quite ostentatious enough. Who’d have guessed?

New Mexican Supercar company to launch VUHL 05 at Goodwood FoS

A new track-focused, road-legal supercar from Mexican manufacturer Vuhl – the VUHL o5 – will launch at the Goodwood Festival of Speed. Supercar companies spring up all over the place with men in sheds thinking they can take on established supercar makers and take a part of the supercar market in the process. Most fail to get beyond CAD renderings of their dream, but a new Supercar company from Mexico – Vuhl – has the help of established automotive industry names like Ford and Magna Steyr, and they’re promising to reveal their new car – the VUHL 05 – at this year’s Goodwood Festival of Speed in July.