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Ford reportedly to shut down Mercury

The Mercury brand, rumored to be on the verge of death several times over the past decade, would be shut down under a plan being prepared for Ford Motor Co.'s board of directors, Bloomberg News reported on Thursday. Citing two executives who have knowledge of the plan but asked not to be identified, the news service said the plan would be submitted to Ford's board in July. How quickly Mercury would be shut down depends how quickly the automaker can convince Lincoln Mercury dealers to close or merge with a Ford-brand dealership, the report said.

LA Motor Show: Honda brings mass-volume hydrogen power closer

HONDA has showcased its next generation hydrogen fuel cell technology, which is the first to fit entirely within a traditional engine bay. A 60% increase in energy density and a 33% reduction in size have jointly allowed the creation of the new Fuel Cell Electric Vehicle (FCEV) concept, which has a range of roughly 300 miles and can be refuelled in about three minutes. With all its components in a single location, the FCEV benefits from huge freedom in design for the rest of the car.

Jaguar Land Rover in talks to buy Aston Martin

Talks have taken place between Tata – owners of Jaguar Land Rover – and the Kuwait Investment Dar – owners of Aston Martin. We reported a year ago that Aston Martin needed a big car maker behind it to have any chance of survival, and just last week the world caught up with that story as it was revealed the Kuwait Investment Dar – majority shareholder in Aston Martin – was seeking a buyer for Aston Martin. We said a year ago that Jaguar Land Rover was the best fit as a buyer for Aston Martin, but we doubted JLR would want to go back to being the poor relation to AML – as it was in the days of Ford’ ownership of the brands – where a Jag was a poor man’s Aston.