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Nissan sets prices for the 2012 Armada and Titan

Nissan is keeping prices essentially the same for the 2012 Armada and Titan lineups, the former with slightly higher stickers for the SL and Platinum models. The Nissan Armada SUV still comes in three trims for 2012. The rear-wheel-drive SV starts at $39,465 with shipping and at $45,065 for the all-wheel-drive version.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

TVR founder Trevor Wilkinson dies

By Dimitri Pesin Motor Industry 09 June 2008 12:03 Trevor Wilkinson, the founder of TVR, has died in hospital aged 85. He was the driving force behind the Blackpool performance car brand, which bore his name and went on to become famous for producing cars with outrageous looks and power. He was seriously ill in his retirement in Menorca, according to reports.