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Volvo's research proves car design invokes basic human emotions
Thu, 28 Nov 2013Car design and human emotion are inexorably linked, according to new research from Volvo. The experiment, conducted in collaboration with Electroencephalographic (EEG) specialists Myndplay, tested respondents to analyse how the brain reacts emotionally to car design amongst other things. Participants were asked to rate a series of images whilst wearing an EEG headset that measured brainwave activity.
Monthly sales projected to rise 15 percent, J.D. Power says
Wed, 23 Dec 2009December is shaping up to show the U.S. industry's strongest year-over-year sales increase of what's been a dismal 2009. Expect a 15 percent spike in new vehicle sales in December, powered by a retail surge, according to projections released today by industry forecaster J.D.
BMW confirms its hiring of former Opel product chief Frank Weber
Tue, 12 Apr 2011BMW AG confirmed it has hired Frank Weber, former head of product planning at General Motors Co.'s Opel/Vauxhall unit. Weber will become head of vehicle architecture and integration at BMW, a spokesman for the premium carmaker told Automotive News Europe today. The spokesman did not give details of when Weber will start at BMW.
