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Toyota and Mercedes-Benz are top global car brands

Toyota & Mercedes-Benz are the Top Global Automotive Brands 2011 Interbrand, a branding consultancy, delivers a report on the world’s brands every year, and in 2011, despite recall woes and the devastation of the Japanese Tsunami, Toyota leads the automotive brands, with luxury car maker Mercedes-Benz just behind. Interbrand uses three measures to gauge how effective a brand is – performance of branded product, the brands ability to secure earnings and the role of the brand in purchasing decisions – to come up with a chart of the top 100 world brands. At the top of the tree are companies like Coca Cola, IBM, Microsoft and Google, but car brands do well with Toyota, Mercedes-Benz, BMW, Honda, VW, and Ford all making it in to the top 50.

Is BMW’s Project-i (i3 & i8) in trouble?

Reports suggest that BMW are getting cold feet over their electric Project i and are considering delaying the i3 and i8. We’re not the biggest fans of the electric car, although we certainly see it has a place in our new world. But as a replacement for the ICE car it’s a non-starter.

Jaguar to handbuild new £1m E-type Lightweights (2014) first pictures

By Phil McNamara First Official Pictures 14 May 2014 09:16 Jaguar’s E-type is coming back from the dead, in ultra-rare ‘Lightweight’ form. A special team of craftsmen will handbuild six cars, all picture-perfect reproductions of the legendary Lightweight E-types from 1963-64. The 'new' cars are expected to sell for around £1 million each; established Jaguar collectors with a thirst for racing and a desire for a wondrous slice of motoring memorabilia get your name down now.