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Volvo WILL build a luxury car to take on the Mercedes S-Class

Volvo WILL build a luxury car to take on the Mercedes S-Class (Concept You pictured) Volvo has done a lot right – and not much wrong – since Geely took over the reigns from Ford. With new cars like the V40, a new range of 4-cylinder engines and a new design direction – previewed by the stunning Volvo Concept Coupe – the Swedes look to be on a roll. But their strategy of pointing their cars at premium car lovers in the mainstream segment seemed to have taken a left turn with a revelation by Geely and Volvo Chairman, Li Shufu, who has declared Volvo are to build a luxury car to take on the might of the Mercedes S-Class, Audi A8, BMW 7-Series and Jaguar XJ.

Tata Prima (w/ Gallery)

Pininfarina didn't show a new car at this year's Geneva Motor Show, but there was a surprise new model on the Tata stand adorned with the famed Carrozzeria's signature. Called the Tata Prima (meaning 'first' in Italian), the luxury sedan concept is the first official project of the Tata-Pininfarina cooperation. Based on the platform of the Tata Indigo - the first Indian sedan - the Prima is an indication of how future Tata sedans could look.

Concept Car of the Week: Plymouth XNR (1960)

In the early ‘50s, both GM and Ford offered attractive and exciting sports cars, symbols of a proud post-war America. Ford had the Thunderbird and GM the Corvette, but Chrysler's approach was more pragmatic, producing cars that were practical and robust but also slow. After commissioning a long series of concepts designed by Italian carrozzeria Ghia, Chrysler gave a free hand to its design chief Virgil Exner to inject some life into its lineup.