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Toyota will push safety in ad blitz

Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.

Kimi Räikkönen to star at Festival of Speed

FORMULA One favourite Kimi Räikkönen has been confirmed as a star guest for the upcoming Goodwood Festival of Speed. The charismatic Finn will be at the famous Goodwood event as part of a wider celebration of motorsport heritage in conjunction with the Festival of Speed’s recently-announced chief sponsor, Shell. As well as bringing F1 racer Räikkönen and supplying the ‘official fuel’ for the event, V-Power Nitro+ premium unleaded, Shell will celebrate the 50th anniversary of legendary British racer John Surtees’ Formula One World Championship victory with Scuderia Ferrari.

Porsche big up the Panamera S E-Hybrid (video)

The Porsche Panamera S E-Hybrid (pictured) is a performance Porsche too We’ve long seen hybrids, and plug-in hybrids, as the perfect performance weapon for high-end cars, where the addition of an electric motor offers an unbeatable combination of power and economy. That’s the line that Porsche are taking with the new Panamera S E-Hybrid, and they demonstrated that recently by revealing that the new E-Hybrid managed to average 62mpg in the hands of a bunch of motoring journalists on a test day. Which is an impressive number for any car in the hands of a group of people with lead-lined right feet and clearly demonstrates that the Panamera Hybrid really can do silly mpg even in the real world.