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Ferrari offers winter-driving school in Aspen
Thu, 22 Sep 2011Planning a winter getaway to Aspen? Ferrari has something that promises to direct-inject your sabbatical. The first Ferrari driving school to tackle snow and ice in the United States launches in Colorado in January and will roll into the early spring.
New GM chairman Whitacre to be featured in TV ad campaign
Thu, 10 Sep 2009General Motors Co. will launch a broad post-bankruptcy advertising campaign next week with an introductory TV spot featuring new Chairman Ed Whitacre, sources familiar with the plan said on Wednesday. The ad is expected to last 60 seconds and was created by the ad agency McCann-Erickson Worldwide.
Jason Castriota to head Saab Design
Thu, 24 Jun 2010When Car Design News spoke to Jason Castriota about the new design consultancy he had set up in New York and Turin back in March, the designer told us he was working on a very exciting automotive project that he couldn't talk about at the time. It turns out that automotive project was for Saab, as last week the Swedish automaker announced it had hired Jason Castriota Design to oversee the development of a new generation of Saab products – the first to be completed under the tenure of its new owners, Spyker. Castriota's new appointment marks the shift from Saab's former position – where the brand was an integrated company within GM – to its newfound placement as an independent automaker, with Castriota essentially filling the role previously occupied by Mark Adams, GM Europe's Vice President of Design.