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Kia styling chief Schreyer is fluent in Koreapean

The way Peter Schreyer sees it, there is one key difference between European and Korean automakers: Europeans design from the heart, Koreans from the head. "In a European company, everybody is a car driver, a car enthusiast," says the Germany-born design chief of Kia Motors Corp. "Everybody from the CEO to the little designer to people on the production line, they want to build cars they want to drive themselves." Koreans can be more market-oriented: "They look at the big picture, which markets to explore or conquer.

Winners announced for Car Design Awards China 2010

The winners of the inaugural Car Design Awards China 2010 were announced at an awards ceremony on 21 April in Beijing, just prior to Auto China. Automotive design directors and the design press gathered at automotive design studio CH-Auto to celebrate the achievements of the next generation of car designers. Presenters Edward Wong (China Central Academy of Fine Arts) and Kumo Chiu (Idea Dao Design) took to the stage and introduced the winning student designers in five awards categories.

CDN and Opel/Vauxhall launch Interactive Design Competition

Opel/Vauxhall today asks students: "What do you think is our lounge style?" as part of a new, interactive design competition being launched with Car Design News. The competition is for students studying at design schools (of any discipline) in Europe, and will be in two stages: Stage 1 is the interior, and then Stage 2 the exterior. It culminates in a display of the work of the finalists and announcement of the two winners at the Geneva Motor Show in March 2011.