Motorguide Trolling Motor Mount 8m4501 on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Alfa Romeo reveals new 1.8 litre turbo engine with up to 300bhp

New Alfa Romeo 1.8 litre turbo engine - destined for the Alfa 4C Alfa Romeo are on something of a push to make themselves seem a viable part of the Fiat setup, with a plan to push hard in to America (although that keeps getting delayed) and new product on the horizon. One of those new products is the Alfa 4C which we expected to get a version of the existing Alf 1750 lump with around 250bhp. But it looks like that’s not going to be the case after all.

Lexus LF-Ch hybrid (2009): first photo

Lexus LF-Ch: the first photo of the new hybrid compact hatchback from Lexus By Tim Pollard First Official Pictures 01 September 2009 13:31 Lexus has just issued this first photograph of its new LF-Ch concept car – a hybrid petrol-electric hatchback that is expected on sale by summer 2010. It's the car we previewed a few days ago, known only as the Lexus Premium Compact Concept. Now we know it's called the LF-Ch.What does that Lexus LF-Ch badge mean?