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Behind The Scenes: Hot Wheels Design Studio [w/Video]

Hot Wheels' vice president of design Felix Holst has spent some time chatting to Cool Hunting about the brand's design philosophy at its Design Studio at Mattel's headquarters in El Segundo, California, in a new video. According to Holst Hot Wheels has evolved from being focused on muscle cars and V8 engines to being all about technology as a reflection of the new generation they're designing for.  He explains the benefits of designing over 240 vehicles a year that aren't limited by rules and regulations, saying in a studio that's driven by pushing the boundaries, it's a question of just how wild they can get.  The video really captures not only the men's passion for their jobs but the fun they have doing it. Small wonder Holst says he'd never go back to car design, and reveals the studio is packed with qualified car designers who chose Hot Wheels over conventional jobs in the industry.  We also hear from Hot Wheels Car Maker's designer Julian Payne, who explains how the new Car Maker – which gives you the chance to mold your own custom Hot Wheels at home – works.

New design app aims to revolutionize design process

The Morpholio 2.0 app has been launched with a host of new tools aimed at revolutionizing the design process across all disciplines. Launched in July last year specifically for architects, this iteration is the result of collaboration between developers and designers in the automotive and fashion fields, among others. "Aside from making design production easier, we wanted to know if better tools could make it smarter by integrating the wisdom of crowds and capitalizing on the power of the touchscreen to capture feedback," says Anna Kenoff, Morpholio co-creator.

Z-Party: Nissan marks 40 years of sports-car fun

It's one of the most iconic names in the auto world: The Z car. No matter the number--240, 350, 370--that singular letter rings true with enthusiasts. And the style, power and pure fun of Nissan's famous sports car are being celebrated this week around Nashville.