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Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

Tesla Model S to get 4WD option in 2014

The Tesla Model S (pictured) to get 4WD option in 2014 The Tesla Model S is an astonishing success for Tesla, and has turned a company on the edge of financial chaos, and in hock to the government, in to a stock market darling thanks to strong sales and great reviews. Tesla’s next trick should be the arrival of the Model X SUV in 2015, which will be a jacked up Model S with 4WD and the promise of impressive performance at a price that will go right to the heart of SUV/SAV offerings from the Germans and Land Rover. But ahead of the Model X actually arriving in Tesla Showrooms and customers’ hands, it looks like Tesla are set to add a 4WD option to the Model S using the drivetrain they’ve developed for the Model X.

Renault Zoe sets new electric car record for distance travelled

The Renault Zoe EV has set a new world record for distance travelled in an electric car in 24 hours – 1005 miles. It seems Renault are determined to prove that an electric car – in this case the Renault Zoe EV – can travel sensible distances in a sensible period of time. So they set out to run a pair of production spec Renault Zoes round the Aubevoye speed ring in Normandy for a full twenty four hours with the aim of breaking the record for distance travelled in an electric car in that time (yes, there’s a world record for everything these days).