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The Bluebird DC50 is an electric supercar to celebrate land and water world speed records

The Bluebird DC50 (pictured) is an electric supercar to celebrate Campbell world speed records Don Wales has an impressive family tree – certainly when it comes to speed – with Sir Malcolm Campbell his grandfather and Donald Campbell his uncle. So it’s no big surprise that Don is plotting to celebrate the 50th anniversary of Donald Campbell’s land and water world speed records in 2014 with a new, limited edition supercar, taking time out from making Bluebirds to break the electric land speed record. But the anniversary is in 2014, so Campbell junior has decided that his celebratory supercar – the Bluebird DC50 – will be an electric supercar rather than an ICE one.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

New design boss for Alfa

By Jack Rix Motor Industry 14 June 2007 11:42 Frank Stephenson, the man credited with designing the new Mini and Fiat's retro 500, has been appointed to head up Alfa Romeo's design centre. He replaces Wolfgang Egger, responsible for the swooping 8C Competizione, who left earlier this year to join Audi. Stephenson joins Alfa at a crucial time, prior to its re-entry into the US market.