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Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

Jaguar Land Rover sales up 32% in January 2013

Jaguar Land Rover sales continue to power ahead, with sales up 32 per cent in January 2013 – 31 per cent up for Land Rover and 40 per cent for Jaguar. We’ve got used to ever increasing sales from both Jaguar and Land Rover in recent years, and 2013 has started for JLR in the same manner as 2012 – with sales up by 32 per cent. JLR are reporting sales up in every major market, with China topping the list with an increase of 74 per cent, but even the UK (up 33 per cent) and USA (up 24 per cent) performed well and, despite sales falling across Europe for most car makers, Jaguar Land Rover managed to increase their sale by 10 per cent on the Continent.

Win one of three copies of Senna DVD

The new DVD of the brilliant Senna film has gone on sale in the UK this week – and CAR has three copies to give away. Click here to win a copy of Senna on DVD Senna is a brilliant documentary by Asif Kapadia. Blessed by F1 supremo Bernie Ecclestone, the film makers had unfettered access to the F1 archive so they could compile this record of F1 ace Ayrton Senna's life in the fast lane.