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Volkswagen Woofwagen – There’s a dog for every VW (video)

There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.

Lotus Evora: The Video Advert

Lotus Evora Advert An advert for Lotus isn’t something you see every day. An advert destined for TV or cinema is even rarer. So when this Lotus Evora VT  dropped in to our Inbox this morning we thought you’d like a look.

Buick Regal GS and eAssist join 2012 lineup

Choices double for Buick Regal buyers this fall, as the sedan will be available with eAssist light-hybrid technology for 2012 and in a performance-oriented Regal GS variant. The Regal with eAssist fuel-saving technology will start at $29,530, and the higher-output Regal GS will start at $35,310. Prices include destination fees.