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Nissan ads stray from focus on price

Nissan North America will stray from the discount-deal marketing pitch adopted late last year when a sinking economy kept consumers away from U.S. dealerships. A TV ad campaign that begins on Thursday will tout the loftier messages of safety, quality and performance.

Cadillac ATS (2012) compact exec unveiled at Detroit show

Cadillac took the wraps off the new compact Caddy, the ATS, at an event on the eve of the 2012 Detroit auto show. The new Cadillac ATS is essentially a BMW 3-series rival meeting all the design and engineering criteria of the larger Cadillacs. Cadillac ATS: what's new The ATS is like a baby CTS - the Art and Science design credo has been upheld, with sharp creases and pressed body surfacing to give it the Cady look.

2013 Ford Fiesta production starts

Ford has started to build the new 2013 Fiesta at their plant in Cologne which means the new Fiesta will be in a showroom near you soon. The facelift for the 2013 Fiesta sees the arrival of the ‘Aston Martin’ grill bolted to the front of the new Fiesta – a pitch for the AM Cygnet contract, perhaps – together with new headlights with LED running lights and a bulge up the bonnet. Small changes, but they do make the new Fiesta bolder, even though it loses some of its finesse in the process.