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Alfa Romeo Giulietta (2010): Official Video

The Alfa Romeo Giulietta promo video below As we always do these days we had ample teases for the car that became the Alfa Romeo Giulietta. In it’s gestation from the old Alfa 147 it was possibly going to be the Alfa 148 and then it was certainly going to be the Alfa Milano. In fact, we even got photos as the Alfa Milano.

BMW i3 Coupe concept

It may be dubbed a concept but this BMW i3 Coupe is ostensibly the debut of the production version of the innovative new B-segement EV at the LA auto show. The Coupe is a new variation on the now-familiar i3 although in reality it's more three-door than true coupé. At 3,964mm, 1,768mm wide and 1,555mm high, the Coupe is lower than the five-door i3, while its front and rear screens have faster rakes.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.