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Volvo WILL build a luxury car to take on the Mercedes S-Class

Volvo WILL build a luxury car to take on the Mercedes S-Class (Concept You pictured) Volvo has done a lot right – and not much wrong – since Geely took over the reigns from Ford. With new cars like the V40, a new range of 4-cylinder engines and a new design direction – previewed by the stunning Volvo Concept Coupe – the Swedes look to be on a roll. But their strategy of pointing their cars at premium car lovers in the mainstream segment seemed to have taken a left turn with a revelation by Geely and Volvo Chairman, Li Shufu, who has declared Volvo are to build a luxury car to take on the might of the Mercedes S-Class, Audi A8, BMW 7-Series and Jaguar XJ.

£2,500 price cut for Subaru BRZ

Subaru has cut the retail price of its sporty BRZ coupe by nearly 10% to £23,995 on-the-road for the SE Lux model. The reduction from the previous £26,495 list price (effective from 1 May 2014) marks a £2,500 saving for customers. The price drop is in part related to the introduction of the firm’s performance flagship model, the WRX STI, which hits UK shores in May 2014.

Volvo Concept Estate to become new Volvo V90?

The Volvo Concept Estate (pictured) looks set to be the new V90 The final in a trio of new concepts from Volvo showcasing their new platform and new direction debuted at the Geneva Motor Show earlier this month as the Volvo Concept Estate. And it seems it might be heading for production. Not, as we expected, as a replacement for the Volvo V60, but as a larger car set to replace the V70 and to be dubbed the V90, according to Auto Bild.