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Ferrari plans to sell fewer cars in 2013
Wed, 08 May 2013Ferrari boss Luca di Montezemolo has announced an unusual plan for the Prancing Horse: to sell fewer cars in 2013 than the 7000 it delivered in 2012. Speaking in Maranello, di Montezemolo stated that 'this is a far-sighted decision to strengthen our brand equity, from what I learned from Enzo Ferrari… We must resist people who say the competition will benefit from us making fewer cars… When others penetrate our markets, we are happy to meet this challenge.' Is Ferrari mad to chase fewer sales? It is not the first time that Ferrari has decided to limit supply: 'In 2003 we did the same,' explains Montezemolo.
Now it’s the turn of Hyundai to take a swipe at GM’s marketing
Tue, 22 May 2012Hyundai's 2012 Super Bowl Advert (video below) With the news that General Motors are to pull out of Super Bowl advertising Hyundai steps up to tell GM they’re wrong. It’s really not been GM’s week. Last week they came out and told the world that ads on Facebook aren’t worth the advertising cost and that they were pulling their spend from the (now) newly floated social media site.
Inspiration from the world of home interiors
Mon, 03 Oct 2011Inspiration from the world of home and interiors is to be made regularly available to members of CDN in an innovative exchange of editorial content with the leading design resource in the design, fashion and lifestyle sector. Starting today, CDN will publish a quarterly report using images and information provided by WGSN-homebuildlife, the online trend forecasting and product design tool created for the interiors market. It is an offshoot of WGSN, the online service providing analysis, research and global creative intelligence for the fashion and apparel industry.