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NTSB calls for nationwide ban on use of mobile electronic devices while driving

The National Transportation Safety Board (NTSB) has called for a nationwide ban on the use of personal electronic devices while driving. “According to NHTSA, more than 3,000 people lost their lives last year in distraction-related accidents,” said NTSB chairman Deborah A.P. Hersman.

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Seat Leon ST wins five-star safety rating

SEAT'S SPACIOUS Leon ST has been awarded a five-star safety rating by car safety assessment body Euro NCAP. The estate version of the already-popular Leon goes on sale in the UK in October for January 2014 first deliveries. The rating is the result of exceptional scores in all areas of the industry-standard Euro NCAP test, but particularly the adult occupant safety and child occupant safety sections, for which the Leon ST scored 94% and 92% respectively.