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Say Chevrolet--not Chevy--GM tells employees

From racetracks in the heartland to the iconic strains of “American Pie,” one word--Chevy--has transcended class and culture and helped raise the bow-tie brand to the lofty status as one of the most recognized in the world. But now, one of the most blue-collar and singularly American marques is going formal: General Motors has told its employees to use the world “Chevrolet” instead of the commonly used “Chevy” nickname. An internal memo distributed this week directs workers to use the official name in all communications, from official duties to simple conversations.

Mini Rocketman concept

Mini is set to hark back to the brand's heritage at the 2011 Geneva show. Tapping into more than just the name, the Rocketman concept car is a diminutive city car that measures in at just over three meters in length. The Rocketman is said to be a response to 'the fundamental requirements of mobile lifestyles in big cities'.

BMW adds performance edition for 3-series

In politics, power comes with privilege. In the car world, power comes with a price. And in the case of the 2011 BMW 3-series, it can be specified for $550.