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Volvo creates Inflatable Child Seat

Volvo is a brand famously associated with safety, so let’s hope its latest effort doesn’t turn out to be a load of hot air: the Swedish brand has come up with a concept for an inflatable children’s car seat. Called the Volvo Inflatable Child Seat Concept, this does exactly what it says on the tin – it’s a child seat that instead of being made of rigid material can be deflated and folded away for easy carriage when not required. On Bing: see pictures of the Volvo Inflatable Child Seat Concept Find out how much a used Volvo costs on Auto Trader Noting that “children’s car seats are historically bulky, hard to move and tedious to mount,” Volvo says its new rear-facing inflatable alternative weighs just 5kg – half the weight of an equivalent conventional model.

Fornasari Racing Buggy concept

Fornasari, a small independent automaker based in Italy, has recently completed a new 'Racing Buggy' concept, which will be unveiled at the Frankfurt motor show in September. The 2+2-seat concept is a powerful, functional and extreme off-road vehicle with a removable roof and doors. It measures 4350mm long, 2000mm wide, 1720mm high and has a 2750mm wheelbase.

Toyota will push safety in ad blitz

Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.