Mtc Brake Pad Sensor on 2040-parts.com

Wheel maker connects with exotic clientele via social media

Reaching potential buyers of custom wheels for exotic cars takes more than buying ads in magazines. Miami-based ADV.1 Wheels is building a business fueled by a social-media approach that includes car-forum interaction, photo shoots and short films on the Internet. The company launched a Facebook fan page in late March, has received more than 59,000 “likes” and aims for 100,000--at which point ADV.1 Wheels has promised to give away a set of the company’s Trakfunction wheels.

Gilt Groupe promotes Land Rover deal

The Gilt Groupe puts people in glamorous gowns and swanky hotel rooms at steep discounts. Now, the e-commerce site is putting customers in the driver's seat of fancy cars. With the Land Rover Range Rover Evoque Package, on sale at gilt.com until Oct.

Ford introduces Defender/Wrangler fighter for Brazil

Ford introduced a spiritual successor to the universally loved Bronco in Brazil this week. The styling is based on the 2012 Troller R-X Concept. Ford bought the Brazilian off-road manufacturer in January 2007.