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After a miss with the Sebring, Chrysler resets its upscale mission

With the 2011 200 sedan, due in December, the Chrysler brand is taking another shot at the vast mid-sized sedan market, a target it missed badly with the Sebring. The 200, derived from the Sebring, resets the brand mission: refined design, luxury touches inside, a quiet ride and responsive handling--at affordable prices. The approach will be shared by the reworked Chrysler Town & Country minivan, also due in December, and the reworked 2012 Chrysler 300 sedan, which arrives in March.

What's New: June 2004

The frontal design is streamlined: the radiator grille is absent to focus attention on the Renault lozenge logo and to evoke other prestigious Renault cars. "Fluence's interior is simple and easily remembered, with natural harmony," explains Patrick le Quement. The printed leather seats are mounted on runners.

College for Creative Studies Student Exhibition 2005

Michael Gillam's concept is a very fresh combination of cabover, big-rig styling cues, Hummer-like off road stance and a large dose of product design influences. His concept is based on the idea of integrating the load bearing structure of the bed into the side rails, freeing up space to increase depth and overall carrying capacity. The silver colored structure is not only separate functionally, but also graphically offset from the dark colored cab area.