Multifunction Switch For A 2008 Ford Focus on 2040-parts.com

Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.

Groups form coalition in effort to replenish the Bonneville Salt Flats

An effort to save the historic Bonneville Salt Flats in Utah is under way with a salt replenishment program to permanently preserve the land. The national landmark is an essential piece of American motorsports heritage, as scores of world land-speed records have been set on the unique formation. The densely packed expanse of land is the dried remnants of a huge prehistoric lake.

Goodwood Festival of Speed 2011 preview

Lord March has kicked off the countdown to the 2011 Goodwood Festival of Speed at the annual press preview. The theme is Racing Revolutions - Quantum Leaps That Shaped Motorsport. Lord March said it meant a mouth-watering array of cars, celebrating tech advances such as 4wd, carbonfibre and monocoque construction. Naturally, there are a number of anniversaries to celebrate: the centenary of the Indianapolis 500 race, 100 years of Chevrolet, the Jaguar E-type's golden birthday and 110 years of Skoda motorsport involvement.