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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Saab 9-5 at Frankfurt – looks promising

The Saab 9-5 revealed at Frankfurt In the flesh the new 9-5 is impresive. Stylish – without being a parody of Saabs gone by – and exuding a feeling of quality and thoughtful design. It’s not cluttered with design whimsies, but a clean and very focused shape shouts ‘Class’.

There will NOT be a ‘Super’ LaFerrari after all

Ferrari has been on the phone this morning to explain that the man from Autocar who spoke to LaFerrari’s chief designer, Flavio Manzoni, got hold of entirely the wrong end of the stick when discussing the design elements Ferrari didn’t use on LaFerrari. It seems Manzoni was explaining that during the design process for LaFerrari there were many design elements that couldn’t be included on LaFerrari, but were so good they wanted to keep them for use on future Ferraris. That was seized upon as confirmation that Ferrari were planning a ‘Super’ LaFerrari to sit above the new supercar at an even more extreme price.