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GM weighs moving next GMC Sierra upscale

General Motors will do more to differentiate the GMC Sierra from the Chevrolet Silverado when redesigned versions of the pickups go on sale in the first half of 2013. Sierra models may get a longer list of standard equipment and a higher sticker price than comparable Silverados, Mark Reuss, GM president of North America, said in an interview at the Detroit auto show. A similar strategy has proved successful in differentiating GMC's Terrain and Yukon models from Chevrolet's Equinox, Tahoe and Suburban.

Chevrolet chronicles: Camaro convertible is shown to dealers, product notes on the Impala and the Volt, more

The Chevrolet Camaro convertible is alive and well, and car dealers got a sneak peak at the new drop-top this week. Chevy vice president Brent Dewar said the company is still ironing out the timing for the launch of the open-air sports car. It's been reported that the car will go into production in early 2011.

Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.