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VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.

Nissan's Qashqai grabs top award

NISSAN'S Qashqai crossover has been voted ‘Used Car of the Year’ by used car pricing experts CAP – for the second year in a row. A panel of judges comprising of used car market and vehicle valuation experts at CAP said: “The Nissan Qashqai has created an entirely new ‘crossover’ sector and prompted other manufacturers to follow by marrying the practicality of a people carrier with the looks of a quality 4x4. By achieving this in a package that also offers economy, handling, strong build quality and reliability the Qashqai has become the perfect used car for our time.” The panel noted that strong demand meant the Qashqai was always highly sought after by trade buyers and customers alike, meaning it depreciated slowly and outperformed the general market.

Report backs Scottish pay-as-you-drive

SCRAPPING FUEL DUTY and car tax in Scotland and replacing them with a pay-as-you-drive system has been suggested by an independent think tank. The scheme would help reduce emissions, cut congestion and increase fairness, Reform Scotland said. The organisation has produced a report on the idea, calling for the Scottish Government to launch a feasibility study on a national and local scheme in which central government would "price" motorways and trunk roads and local authorities would "price" local roads.