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Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.

Citroen DS3 DStyle Red & DSport Red special editions

Citroen has launched a pair of special edition DS3s – the DS3 DStyle Red & DSport Red – to give New Year sales a bit of a fillip. Price from £15,655. The Citroen DS3 Red Edition comes in two flavours - DS3 DStyle Red and DS3 DSport Red – based on the existing DS3 DSport and DS3 DStyle with the requisite added goodies and stand-out paint job – either Polar white or Nera Black (with Perla Nera Black pearlescent a £480 option)  – with an exclusive ‘Red Touch’ interior and exterior pack which includes red roof and door mirrors, red grill, red dashboard and red door handles.

GM to invest $230 million in four Michigan plants to build Chevrolet Volt, Cruze

General Motors Co. said Tuesday it will invest more than $230 million in four plants around Flint, Mich., to help build the 2011 Chevrolet Cruze compact and the Chevrolet Volt plug-in hybrid sedan. The move will restore about 500 jobs, GM said in a statement.