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Video: Jaguar's Julian Thomson on the importance of design values

Jaguar's Head of Advanced Design, Julian Thomson, appeared at this month's PSFK Conference in London giving a talk on design values. Thomson's talk, ‘Concepting Dreams, Making Reality Happen', dealt with questions of creating a design story as well as how Jaguar uses the value of its heritage while keeping things original and new. Thomson – the man behind the 2010 C-X75 and the recently revealed F-Type – said, "You can't get a good design story if you don't look at your heritage, where you came from, where your values came from." He went on to discuss the ‘sad years of Jaguar', from around 1968 to 2004 where Jaguar was too timid to develop and "essentially made the same-looking car." He put this down to a reluctance on Jaguar's part to move too far away from its successful models and, quite interestingly, because "not only did we start doing market research, we started asking Americans what they wanted." Watch the full video on the left.

Panda Antarctica starts epic trip to Sochi Games

THE WINTER-THEMED limited-edition Fiat Panda 4x4 Antarctica has set out on an epic commute from Turin to its Winter Olympics home in Sochi, Russia. The Panda Antarctica, in association with sponsors Nokia, Nitro Snowboards and Beats by Dr Dre, began its journey last week. It’s a marketing exercise aimed at young people, who might be into fashion or winter sports and who just might buy a Panda.

Aston Martin puts on a show for the Lord Mayor

Aston Martin puts on a show for the Lord Mayor The weather on Saturday was wet and miserable, but that didn’t stop the annual Lord Mayor’s Show in London going ahead, complete with a selection of Aston Martin’s finest. The Lord Mayor’s Show happens on the second Saturday in November every year, and has for 477 years followed the same route  - even throughout World Wars – as the City of London celebrates the inauguration of a new Lord Mayor. This year Aston Martin was asked to take part by the The Worshipful Company of Coachmakers and Coach Harness Makers of London – an apt invite for Aston’s centenary year – and Aston Martin responded with a decent turnout of models.