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Are JLR about to announce the new small Jaguar?

Jaguar has reached agreement with unions at Castle Bromwich to increase productivity and look set to announce a new Jaguar. Back in May we reported that Jaguar had failed to reach agreement with Unions at castle Bromwich over working practices aimed to increase production, but today agreement has been reached and we’re expecting an announcement shortly from JLR. We know that the new working practices – which involved compulsory Saturday shifts – were vital to Jaguar to get the new F-Type out of the door when it launches in 2013, but this morning both BBC and ITV are reporting that Jaguar are about to announce the production of two new models at Castle Bromwich.

MINI Countryman JCW teased – heading for Geneva 2012

MINI Countryman JCW teased MINI has started the tease for the most powerful Countryman – the MINI Countryman JCW – which will debut at the 2012 Geneva Motor Show. It’s not exactly a surprise that the MINI Countryman JCW is on the way. After all, MINI will never knowingly miss a niche sale, so producing a John Cooper Works version of the MINI SUV was always going to be highly likely.

Hello, America. It’s ‘Your Turn’ for the new Jaguar F-Type (video)

But great product isn’t enough on its own, sadly, to get real buyers to part with real money to buy a car. What you need is clever ways to get that product across the gaze of the demographic you’re looking to target. And Jaguar have got very good at that.