Mustang Gt Nose Bra 5r3z-19a413-aa, Fits Gt From 2005–2014. Free Ship on 2040-parts.com

Skoda Concept at Geneva

Skoda Concept Vision D - Skoda's design future Skoda threatened us with a concept at Geneva which would signpost their future design direction. They also told us we’d get to see a new logo that would be more contemporary. And they’ve delivered.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

A taxing situation: Miles driven or fuel consumed, that is the question

OPENING SCENE: Inside a modern-day classroom. Teacher stands behind a desk addressing the room. TEACHER: OK, boys and girls, today we're working on our C-words.