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Autodesk European Automotive Days 2008

The 2008 Autodesk European Automotive Days conference was held last week in Munich, bringing together 200 automotive design and visualization experts. Autodesk presented their strategy and vision for industrial design, with an emphasis on 'digital prototyping', where even at the concept stage the digital model is treated not just as a set of surfaces, but is integrated within the engineering process as as a functional digital prototype, with the aim to eventually replace physical models entirely. There was also a recognition that traditional techniques continue to have an important place alongside digital workflows, as the workflows and technologies continue to evolve.

2012 Focus ST final testing

2012 Ford Focus ST - complete with sperm camouflage Ford has got the 2011 Focus out in to the real world, and if the number that fly round the roads near here is anything to go by it’s selling very well. Of course, we’re in the heart of Ford Exec country here so they could all be Ford cars for ‘er indoors. But with the hard work out of the way on the bread and butter stuff, it’s time for Ford to pay more attention to a Focus with a bit more get up and go.

Chevrolet Volt, Sonic Super Bowl ads hit the Web

Chevrolet released its Super Bowl ads featuring the Volt with some intergalactic visitors and the Sonic with insects. In the Volt ad, despite the owner's best efforts to explain the concept of a gas/electric hybrid, the aliens are distracted and take an interest in the owner's wife when she comes out of the house. For the Sonic ad, titled “Joy,” for once bugs on the grille of a car isn't a bad thing.