Penske said to be considering bid for GM's Saturn

Roger Penske is considering a bid for General Motors' Saturn brand, a source familiar with the auto entrepreneur's plans said today. Penske is studying the issue but has made no proposals, said the source, who spoke on condition of anonymity. Penske, whose Penske Automotive Group dealership chain distributes Daimler AG's Smart microcars in the United States, is the second entity known to have an interest in Saturn.

BMW i8 Concept Spyder

BMW has released images and information about its i8 Concept Spyder, which follows on from the i3 and i8 concepts. This open-top two-seater car features upwards-swiveling doors that pivot forwards around the A-pillars, a transparent glass panel at the rear and is based around the LifeDrive architecture, which fusing independent units together using a lightweight modular construction. A two-section roof is planned for less favorable conditions.

Realization of a Dream - Inside Project M

The appeal of social media is growing rapidly for the auto industry. Sites such as Twitter, YouTube and Facebook give brands the chance to communicate in a much more direct manner than mainstream advertising allows. In the best cases these new forms of media are helping brands, and the individuals who work for them, to build relationships and open dialogue with existing customers and potential future ones.