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Infiniti plans full-court press for March Madness

Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.

Mazda Takuya: Mazda2 Takuya, Mazda3 Takuya & Mazda6 Takuya for 2011

Mazda2 Takuya, Mazda3 Takuya & Mazda6 Takuya for 2011 As we’ve mentioned – more than once – the start of the year is prime time for the ‘Limited Edition’ and ‘Special Edition’ and any other sort of ‘Edition’ car makers can conjure up as they try to keep metal moving. Today, it’s the turn of Mazda. Mazda have done the whole ‘Edition’ bit in spades this time, with the return of the range-topping Mazda Takuya.

U.S. proposes new labels for fuel economy, emissions levels

Consumers shopping for a new car would be able to compare fuel economy and emissions levels across all types of vehicles by looking at revised labels on window stickers under an Obama administration proposal made Monday. Government regulators are seeking public comment on changes to fuel-economy labels that would allow comparisons across electric vehicles, plug-in hybrid electric vehicles, and conventional gasoline and diesel vehicles. The U.S.