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Stop buying new cars says government adviser

People should stop buying new cars and drive their old ones until they’re beyond repair, says a top government adviser. This news, reported by the Daily Telegraph, comes a day after we reported that new cars sales figures have hit a six-year high. On Bing: see pictures of scrap cars Find out how much a car over 10-years-old costs on Auto Trader Chief scientific adviser to the government’s energy department, David MacKay, said “car manufacturers love us to buy a new car every few years” and that Britain needs to end its throw away culture.

Hello, America. It’s ‘Your Turn’ for the new Jaguar F-Type (video)

But great product isn’t enough on its own, sadly, to get real buyers to part with real money to buy a car. What you need is clever ways to get that product across the gaze of the demographic you’re looking to target. And Jaguar have got very good at that.

MINI E – be a UK tester

MINI are looking for field testers in the UK to trial the MINI E But don’t think it will be a freebie. It may be far more advantageous to MINI than the Test Driver, but MINI are charging around $850 a month in the US for the privilege of testing the MINI E so, although MINI hasn’t released details of cost in the UK, you can bet it will be a similar amount. Still, people like to feel special, and an electric MINI is something ground-breaking.