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Kia turn to consumer reviews to drive the brand
Wed, 09 Jan 2013Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.
Live Blog: can one man see every car at Frankfurt?
Tue, 13 Sep 2011CAR's deputy ed Ben Barry is a man on a mission at the 64th Frankfurt motor show: we've tasked him with seeing every single new car at the IAA... in one day. Follow his exploits here in the CAR Live Blog.
Detroit Auto Show roundup
Wed, 11 Jan 2012The 2012 NAIAS in Detroit, MI has proved to be exactly the dose of salts the US auto industry so desperately needed after a few very lean years for the event. Numerous concept and production cars made their debuts in the halls of COBO and, as ever, Car Design News was on hand to provide our in-depth live show coverage. Here's a full rundown of our reportage from NAIAS 2012: Acura Acura NSX Concept: Living up to the name Cadillac Cadillac ATS: Finally breaking into the premium mainstream?