Nachman Starter Handle - Polaris - Black on 2040-parts.com

Hearing the call of the auto-show siren

Margery Krevsky walks over to a display case containing several hood-ornament reproductions. “This is probably the most famous hood ornament in the world,” she says, pointing to Rolls-Royce's “The Spirit of Ecstasy.” The story behind it “could be made into a movie,” as she put it. And it would be worth watching for car enthusiasts.

BMW M3 CRT: It’s another Limited Edition BMW M3

BMW M3 CRT - a lighter, quicker M3 You do wonder how many limited editions you can make of a car before its stops making sense. A bit like the Veyron, where the limited edition is the norm, not the rarity. BMW may not be as bad as Bugatti on the limited edition M3 front, but they’re fast catching up.

BMW i: the new electric car sub-brand launched

I spy something... beginning with i. That'll be the name for BMW's new sub-brand for its forthcoming electric vehicles (both pure EV and hybrid), announced today. Think of i as BMW M - a sub brand for the internet-savvy, eco-conscious, city-dwelling new premium car buyer. BMW's new sub-brand was launched with a live-streaming web conference from the BMW Welt complex in Munich on 21 February 2011.