Napa 185181 Ignition Coil- New In Box on 2040-parts.com

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Lexus LF-NX Concept Compact SUV/Crossover makes a statement: Frankfurt 2013

The Lexus LF-NX SUV/Crossover Concept (pictured) arrives at Frankfurt We actually saw the first photos of the Lexus LF-NX – a more compact SUV/Crossover Concept – in the run-up to the Frankfurt Motor Show, and it certainly looked dramatic. In the flesh, the LF-NX actually looks even m0re dramatic; it’s almost cartoon-like in its styling and proportions. Looking a little like Lexus have taken their statement spindle grill, made it bigger and created a body design using origami, the LF-NX is certainly not a shy and retiring, understated Lexus.

Who's Where: Ken Ma joins Geely Automobile as Design Director

Ken Ma (Ma Zheng Kun) has joined Geely Automobile as Design Director. His role will be to assist the work of Geely Group Senior Vice Design President, Peter Horbury, in enhancing the Geely brand's design capacity. Ma was formerly Vice President of Design for Changan, a position he held for a year before resigning.