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Gorden Wagener on how Mercedes is "moving from a traditional luxury brand to a modern luxury brand"
Thu, 28 Aug 2014Mercedes' 'home' design studio in Sindelfingen, Germany is housed in an expansive 30,000-square meter building designed by Renzo Piano. The lobby is unassuming, but we're soon through into what Mercedes' grandly calls 'the Vision Room.' It's here that strategic meetings are held with the firm's board, and where we meet Gorden Wagener, Mercedes' head of design since 2008. It's in the Vision Room that Wagener convinced the Mercedes board of the merits of his overarching design philosophy: 'sensual purity'.
2014 MINI Driver Assist Systems revealed
Fri, 11 Oct 20132014 MINI Driver Assist Systems revealed (heads-up display pictured) The 2014 MINI – an all-new MINI – is due to be revealed on 18th November – Sir Alex Issigonis’s 107th birthday – as MINI drives in to a new generation with a car that is all new and rather BMW under the skin. We’ve already seen what the new MINI will look like with the reveal of the MINI Vision Concept, and now we get to see some of the new technology the new MINI will offer, in particular its driver assist systems. MINI say the new driver assist systems will use intelligent networking to transform the new MINI in to a proper driver’s assistant, with technology that aims to inform and assist Making the most of BMW’s technology, the new MINI comes with a heads-up display that puts important information right in the driver’s line of sight, with a small folding screen on the dashboard displaying stuff like speed, Nav instructions, alerts and infotainment information.
The Viper Lives!
Sat, 11 Jul 2009The Dodge Viper has been saved by Fiat and will continue in production. The real problems for GM and Chrysler were their appalling high-volume cars, stuck at least a decade behind Europe in both styling and efficiency, they were an accident waiting to happen. And the meltdown in car sales worldwide, coupled with the jump in gas prices in the US (which has now gone), signalled the end of the old ways.