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Behind The Scenes: Hot Wheels Design Studio [w/Video]

Hot Wheels' vice president of design Felix Holst has spent some time chatting to Cool Hunting about the brand's design philosophy at its Design Studio at Mattel's headquarters in El Segundo, California, in a new video. According to Holst Hot Wheels has evolved from being focused on muscle cars and V8 engines to being all about technology as a reflection of the new generation they're designing for.  He explains the benefits of designing over 240 vehicles a year that aren't limited by rules and regulations, saying in a studio that's driven by pushing the boundaries, it's a question of just how wild they can get.  The video really captures not only the men's passion for their jobs but the fun they have doing it. Small wonder Holst says he'd never go back to car design, and reveals the studio is packed with qualified car designers who chose Hot Wheels over conventional jobs in the industry.  We also hear from Hot Wheels Car Maker's designer Julian Payne, who explains how the new Car Maker – which gives you the chance to mold your own custom Hot Wheels at home – works.

New World Record is not child’s play

THE NATIONAL MOTOR MUSEUM is celebrating its success in setting a new World Record for the longest line of toy cars. To achieve the record, the museum gathered 24,189 model cars and laid them bumper to bumper to create an unbroken line that stretched for 1910-metres. Snaking its way around the museum’s grounds, the line of toy cars more than trumped the previous record of 14,310 toy cars.

Renault puts a price on the 2012 Twingo Facelift

2012 Renault Twingo costs £10,350 The facelift for the 2012 Renault Twingo debuted at Frankfurt, and Renault has now put a price on their new baby – £10,350. The facelift for the 2012 Renault Twingo is not the most comprehensive overhaul you’ll eve see in a car, consisting mainly of a new nose reflecting more current Renault design, a tiny tweak round the back and a few new colour options. But then the 2012 Twingo is really just a stop-gap until a SMART-based Twingo arrives – probably in 2013 – and as such does its job; making the Twingo look a bit fresher.