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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Union calls on Nissan to recognise workers

Nissan must surely be on the crest of a wave right now, celebrating its success at the 2014 What Car? awards, where it picked up the reader’s choice prize for the next generation X-Trail, and saw the all-new Qashqai take both the small SUV and the overall Car of the Year trophy. It’s also just announced that its Sunderland plant – where the old and now the new Qashqai are assembled – has built over a million vehicles in the last two years.

Maserati Ghibli teased ahead of Shanghai Motor Show debut

Maserati appear to be teasing the arrival of the smaller Quattroporte – the Maserati Ghibli – at the Shanghai Motor Show later this month. Maserati is on a bit of a new model rush at the moment, and it looks like the tease photo they’ve released today is for the new Maserati Ghibli. The Maserati Ghibli isn’t going to be a sporty coupe – as you might reasonably expect – but a cut-down version of the new Quattroporte, designed to take on the performance versions of Europe’s executive express cars – think BMW 5 Series, Mercedes E Class and Jaguar XF.