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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

World premier for the Fiat Trepiuno concept at the Geneva Motor Show

Fiat has announced that its "move into the past for a fresh look to the future" is to be seen at the Geneva Show, where it shall unveil the Trepiuno. The name is very unusual (and one can't help wondering how they will spell and pronounce it outside the borders of Italy), but the car concept is not. The new small car is actually intended to be a modern remake of the Fiat 500 (not Cinquecento) success.

Campaign to tackle used car faults

A NEW INITIATIVE by the Trading Standards Institute (TSI) to help the public avoid the dangers of buying a used car has been launched. It comes after research by the TSI that shows a half of all used cars show up with a fault within a month of being bought by a new owner. In the past 12 months, the TSI has received 84,000 complaints about used cars.