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Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.

Chevrolet Camaro ZL1 gets $54,995 base price

The high-performance Chevrolet Camaro ZL1 will carry a base sticker price of $54,995 including shipping charges when it goes on sale next spring as a 2012 model. That's more than double the sticker price of a base 2012 Camaro coupe, which starts at $24,100 including shipping charges, and more than a base 2012 Chevrolet Corvette coupe, which starts at $50,500. The 2012 Camaro ZL1 packs a supercharged 6.2-liter V8 rated at 580 hp and 556 lb-ft of torque.

2012 Audi R8 facelift, more power & S-tronic ‘box

Audi R8 getting a facelift - and more power - in 2012 The supercar with a mainstream car maker’s badge attached that is the Audi R8 has been something of a success as a halo car for the Audi range since it arrived in V8 form in 2007 (well, probably 2008 by the time most customer cars turned up). Since the original V8 R8 arrived we’ve had an absolute deluge – in supercar terms – of R8 models from Audi including the R8 V8, R8 V8 Spyder, R8 V10, R8 V10 Spyder and the rather costly R8 GT and R8 GT Spyder. But through that time the engines – apart from in the R8 GT – have remained the same, as has the woeful R-Tronic gearbox.