Nascar Brake And Clutch Pedal Assembly on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

New V6 for 2015 Ford F-150 to be built in Ohio

Ford Motor Co. is investing $500 million to build a new compact, lightweight turbocharged V-6 engine for the redesigned F-150 pickup at a plant in Lima, Ohio. Ford introduced the 2.7-liter engine in January at the North American International Auto Show in Detroit along with the 2015 F-150.

Jaguar future products: Small sedan, 'spiritual successor' to the E-type on the way

Jaguar is expected to add a sports car based on the C-X16 concept shown in September at the Frankfurt auto show. Executives said the car is nearly ready for production. Work also is under way on a compact sedan but that car is a few years away from production, Jaguar officials said.