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LA Design Challenge 2011: studios compete to design Hollywood car

This year's LA Design Challenge will see competitors from around the world battle to design Hollywood's next movie car. Participating design studios from General Motors, Honda, Hyundai, Mercedes-Benz Germany (Smart), Mercedes-Benz Japan (Maybach) and Mercedes-Benz US will all be showcasing their creative talents in an effort to secure top honors. Automobiles in Hollywood films produced throughout the years have become some of the most iconic symbols of the films – perhaps as important as the movies themselves.

GM engineers focus on weight, balance for 2013 Cadillac ATS

When engineers at Cadillac built the ATS sedan, they knew that they were competing with some of the best products on the market, such as the BMW 3-series, the Audi A4 and the Mercedes-Benz C-Class. They paid special attention to curb weight to help meet their performance goals. “We designed and engineered the ATS's vehicle architecture to deliver quick, nimble and fun-to-drive dynamics,” said David Masch, ATS chief engineer.

Nissan expands Beijing studio

With the expansion of the Chinese market, the country's position in the automotive industry is increasingly important. Homegrown design elements look set to enhance brand competitiveness, while the on-the-ground knowledge garnered by Chinese studios is becoming invaluable feeding back into global companies. It's clear therefore that Nissan Design China (NDC) will play an increasingly important role in Nissan's global design network.