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Eterniti Hemera updated; Eterniti Supercar teased

Eterniti Hemera - updated with a new nose and more back seat space Boutique car maker Eterniti has updated their Porsche Cayenne Turbo custom job – the Eterniti Hemera – before a launch in April 2012 at Beijing, and teased an Eterniti supercar. The Eterniti Hemera first showed itself at the Frankfurt Motor Show this year after a raft of enigmatic teases about a new luxury car brand. And when it turned up it looked just like the Porsche Cayenne Turbo on which it’s based, albeit with some Gemballa-esque mods.

Late to the Fiesta: Ford offers $50 gift cards to buyers whose cars are late

Ford is giving a $50 Ford gift card to buyers of the 2011 Ford Fiesta who have had to wait longer than expected for their vehicles to be delivered. Ford spokeswoman Angie Kozleski confirmed that the company was giving the MasterCard gift cards to customers who ordered the new Fiesta, calling it “a token of our appreciation for their patience.” Ford couldn't disclose how many cards it is distributing, but said retail customers who reserved or placed an order for the new Fiesta would receive one. Fiestas have been slow to get to dealerships after a hurricane that hit Mexico in June crippled rail lines used to ship vehicles made at Ford's plant in Cuautitlan, near Mexico City.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?