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How Porsche will be integrated into VW

By Georg Kacher Motor Industry 20 November 2009 12:32 Although Porsche won't be a fully integrated member of the Volkswagen group before mid-2011, the sports car maker can even at this early point in the merger no longer make independent strategic decisions. After all, Martin Winterkorn has effectively been appointed head of the Porsche SE Holding which in turn employs the Porsche AG chairman Michael Macht.  With a takeover as costly and complicated to fund as this one – all in all, VW will have to fork out a staggering €16 billion to absorb the latest family member – it is only logical that the new owner wants to get the restructuring process going asap. Overnight, Porsche has become easily VW's most expensive brand.How VW will integrate PorscheTo protect and eventually enhance its value, the powers in Wolfsburg will leave no stone unturned to rearrange the product portfolio, to streamline R&D, to shake up purchasing and production, and to ensure a variety of synergies which are estimated to range from €500m to €750m per year.

Lincoln MKR concept

By Tim Pollard Motor Shows 02 January 2007 11:49 Lincoln MKR Concept: the lowdown Lincoln will slide the wraps off its answer to the Mercedes CLS at the Detroit Motor Show next week: this luxurious and wedgy MKR concept. It’s the work of ex-Volvo British designer Peter Horbury, who now heads Ford’s Amercian design division, and hints at how Lincolns will look in the years ahead: the Viking-hat grille is straddled by pencil-thin LED headlights, while the flanks of the car are notably uncluttered. Don’t expect to see the 21-inch wheels and ‘Lincoln star’ patterns in the tyre treads on production cars any time soon, though.

Ferrari sets personal best in China

It was a solid year for Ferrari in the burgeoning Chinese car market in 2010, as the Italian dream maker racked up its most impressive sales in that country with a tally of 300 cars. Sales were up almost 50 percent compared with 2009 results. With 10 current dealerships and the addition of some new business partners, Ferrari expects the added sales for Hong Kong and Taiwan will elevate the region to one of the company's top five international markets.