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Show Preview: Frankfurt motor show 2011

The biannual Internationale Automobil-Ausstellung, or the Frankfurt motor show, is again due to take place this September, swapping places with its sister show in Paris. One of the world's largest motor shows – certainly physically – the IAA is held at Frankfurt's Messe complex, and in recent years has been themed, with the last event in 2009 carrying the theme of ‘electrification', with virtually every manufacturer revealing a vehicle using the latest battery technology. Fittingly, the most notable unveil at that show was the BMW Vision Efficient Dynamics Concept, which was easily the most innovative and original car of 2009.

New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.

The Harewood Hillclimb in a Subaru BRZ

The past weekend, the Harewood Speed Hillclimb in Yorkshire, England, celebrated its Golden Jubilee. For 50 years, vehicles have been making the run up a narrow, twisting paved lane on a stretch of rolling farmland near Leeds, trying to beat the clock. The route, of about 1,600 yards, at one stretch passes between two barns on the property.