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Chevrolet Volt, Sonic Super Bowl ads hit the Web

Chevrolet released its Super Bowl ads featuring the Volt with some intergalactic visitors and the Sonic with insects. In the Volt ad, despite the owner's best efforts to explain the concept of a gas/electric hybrid, the aliens are distracted and take an interest in the owner's wife when she comes out of the house. For the Sonic ad, titled “Joy,” for once bugs on the grille of a car isn't a bad thing.

2015 Audi A8, A8L and S8 unveiled ahead of Frankfurt Motor Show debut

At the upcoming Frankfurt motor show, Audi will announce a new A8 with more powerful engines, lighter-weight construction, new assistance systems and Matrix LED headlight technology. Audi says the new A8 will put the German automaker among the innovation leaders in the luxury class. It cites as an example the short-wheelbase A8 3.0-liter TFSI's 4,034-pound curb weight, best in class for all-wheel-drive models.

Freeman Thomas: “it's easier to create your own rocket than create your own car”

The Industrial Designers Society of America's ‘Designing Innovation' panel discussion took place in San Francisco yesterday. The event was sponsored by Ford, with strategic design director, Freeman Thomas taking a place on the panel. Having parked a C-MAX Energi and new F-150 in the venue, Ford's influence weighed rather heavily, particularly in the early moments.